Privacy Policy

Last Updated: August 31, 2026

MSL Watson Landscaping & Construction Group Inc. (MSL Watson,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or interact with our website, https://mslwatson.com/ (the “Website”), contact us, request a quote, or otherwise communicate with us.

By using our Website or voluntarily providing your personal information, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information that you voluntarily provide to us through our Website, forms, email, telephone, or other methods of communication.

This may include:

  • First name
  • Last name
  • Email address
  • Telephone number
  • Information about the landscaping, construction, curbing, golfscaping, or other services you are interested in
  • Information included in messages or inquiries you submit to us
  • Any other information you choose to provide

We may also automatically collect certain technical and usage information when you visit our Website, including information such as:

  • IP address
  • Browser and device information
  • Pages visited
  • Date and time of visits
  • Referring website or source
  • Website interactions and activity
  • General geographic information
  • Information collected through cookies and similar technologies

We use this information primarily to understand how visitors use our Website, improve our services and marketing, and measure the effectiveness of our advertising.

2. How We Use Your Information

We may use the personal information we collect for purposes including:

  • Responding to inquiries and requests for information
  • Providing estimates and quotes
  • Contacting you regarding services you have expressed interest in
  • Providing and managing our landscaping, construction, curbing, golfscaping, and related services
  • Scheduling consultations or other communications
  • Communicating with you about your project or inquiry
  • Improving our Website, services, and customer experience
  • Understanding Website traffic and visitor behaviour
  • Measuring the effectiveness of our advertising and marketing campaigns
  • Developing and improving our marketing strategies
  • Sending promotional or marketing communications where permitted by law and where appropriate consent has been obtained
  • Maintaining business records
  • Preventing fraud, misuse, or security incidents
  • Complying with applicable laws and legal obligations

We will only use personal information for purposes that are reasonable and appropriate in the circumstances and, where required, with your knowledge or consent.

3. Consent

Where required by applicable law, we will obtain your consent before collecting, using, or disclosing your personal information.

By submitting information through our Website, you consent to MSL Watson collecting and using that information for the purposes described in this Privacy Policy, including responding to your inquiry and providing information about our services.

Where we wish to use your information for a new purpose that is not reasonably related to the original purpose for which it was collected, we will obtain additional consent where required.

You may withdraw your consent to certain uses of your personal information at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawing consent may affect our ability to provide certain services or respond to certain requests.

4. Marketing Communications

If you provide your contact information to us, we may contact you regarding your inquiry, requested services, estimates, projects, or other communications related to our business.

Where required by Canada's anti-spam legislation (CASL), we will obtain appropriate consent before sending commercial electronic messages.

Commercial electronic messages may include information about MSL Watson's services, promotions, updates, or other business-related offers.

You may unsubscribe from marketing emails at any time by using the unsubscribe mechanism included in the message or by contacting us directly.

Withdrawing consent to marketing communications will not prevent us from sending communications that are necessary to respond to an inquiry, provide a requested service, or otherwise communicate with you regarding an existing business relationship where permitted by law.

5. GoHighLevel / CRM

MSL Watson uses GoHighLevel (HighLevel) as a customer relationship management (CRM) and communications platform.

Information submitted through our Website may be stored and processed through GoHighLevel for purposes such as:

  • Managing customer inquiries and leads
  • Responding to requests
  • Managing estimates and consultations
  • Maintaining customer communication records
  • Sending communications
  • Managing marketing activities
  • Improving customer service and business operations

GoHighLevel may process personal information on our behalf as a service provider. For more information about how HighLevel handles information, please review HighLevel's Privacy Policy at https://www.gohighlevel.com/privacy-policy.

6. Google Analytics

We use Google Analytics to help us understand how visitors use our Website.

Google Analytics may collect information such as:

  • Website interactions
  • Pages viewed
  • Approximate location
  • Device and browser information
  • Traffic sources
  • Cookies and similar identifiers

This information helps us understand Website performance, improve the user experience, and evaluate our marketing activities.

We do not intentionally send information such as your name, email address, or telephone number to Google Analytics as part of our Analytics implementation.

7. Google Ads

We use Google Ads to advertise MSL Watson and our services.

Google Ads may use cookies, advertising identifiers, conversion tracking, and other technologies to help us measure advertising performance and, depending on our configuration and applicable consent requirements, show relevant advertising to people who have previously interacted with our Website.

Where required, we will use appropriate consent mechanisms and controls for advertising and analytics technologies. You can manage Google ad personalization settings through your Google account.

8. Cookies and Similar Technologies

Our Website may use cookies and similar technologies.

Cookies are small files stored on your device that can help websites recognize returning visitors, remember preferences, measure Website usage, and support advertising and analytics.

We may use cookies for purposes including:

  • Essential Website functionality
  • Website analytics
  • Performance measurement
  • Advertising and conversion tracking
  • Understanding how visitors interact with our Website

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of portions of the Website.

Where required by applicable law, we will request consent before placing non-essential cookies or using similar tracking technologies.

9. How We Share Your Information

We do not sell your personal information for money.

We may disclose personal information to trusted third-party service providers that assist us with operating our business and Website. These may include providers for:

  • CRM and customer relationship management
  • Website hosting and technology
  • Analytics
  • Advertising and marketing
  • Email and communications
  • Website security
  • Business administration

These service providers may process information on our behalf and are expected to use personal information only for the purposes for which it has been provided or as otherwise permitted by law.

We may also disclose personal information where required or permitted by law, including where necessary to comply with legal obligations, court orders, regulatory requirements, or to protect our rights, property, or safety.

10. Third-Party Websites and Services

Our Website may contain links to third-party websites, social media platforms, or other online services.

This Privacy Policy applies only to MSL Watson's Website and does not govern the privacy practices of third-party websites or services.

We encourage you to review the privacy policies of any third-party website or service you visit.

11. Retention of Personal Information

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, to provide services, maintain appropriate business records, resolve disputes, enforce agreements, or comply with legal and regulatory requirements.

When personal information is no longer required, we will take reasonable steps to securely delete, destroy, or anonymize it, subject to applicable legal and business requirements.

12. Safeguarding Personal Information

MSL Watson takes reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, collection, use, disclosure, copying, modification, disposal, or other misuse.

However, no method of transmission or electronic storage can be guaranteed to be completely secure. We cannot guarantee the absolute security of information transmitted to or through our Website.

13. Your Privacy Rights

Subject to applicable law, you may have the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate or incomplete personal information
  • Withdraw consent to certain uses of your personal information
  • Request information about how your personal information is collected, used, or disclosed
  • Ask questions or raise concerns about our privacy practices

To make a privacy-related request, please contact us using the information provided below.

We may need to verify your identity before responding to an access or correction request.

14. Children's Privacy

Our Website and services are not directed toward children.

We do not knowingly collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us, please contact us so that we can take appropriate steps.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, Website, services, technology, or applicable privacy laws.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically.

16. Contact Us

If you have questions about this Privacy Policy, wish to access or correct your personal information, withdraw consent, or have a privacy-related concern, please contact:

MSL Watson Landscaping & Construction Group Inc.
Website: https://mslwatson.com/
Email: [email protected]
Phone: (289) 302-8455
Mailing Address: 5881 Dunn St., Niagara Falls, ON L2G 2N9

We will make reasonable efforts to respond to privacy inquiries within a reasonable period of time and in accordance with applicable privacy legislation.


This Privacy Policy was last updated August 31, 2026.